@misc{W2979906316,
  author = {Thomas H. Davenport and Abhijit Guha and Dhruv Grewal and Timna Breßgott},
  title = {How artificial intelligence will change the future of marketing},
  year = {2019},
  howpublished = {Journal of the Academy of Marketing Science},
  doi = {https://doi.org/10.1007/s11747-019-00696-0}
}